Barefoot in the Garden

Free SEO Copywriting Report

Cindy McAsey — Mon May 10, 2010 3:48 am

Author: Cindy McAsey

Posted: Mon May 10, 2010 3:48 am

I’ve written a lot about SEO copywriting over the last 4+ years. And it’s still the topic that seems to generate the most questions and confusion.
That makes sense, since the modern practice of SEO copywriting is a diverse discipline that goes well beyond keyword location and frequency. So I decided to take a look back [...]

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Source: Copyblogger
Copywriting and Content Marketing Strategies

Johnny’s Copyblogger Wrap-Up: Week of May 3, 2010

Cindy McAsey — Mon May 10, 2010 3:48 am

Author: Cindy McAsey

Posted: Mon May 10, 2010 3:48 am

Earlier this week, I was driving down the road with my family and we saw this chicken on the berm. Suddenly, I realized that it was about to cross the road. I had an opportunity to answer one of mankind’s biggest quandaries, like the time I planted those cameras in the forest to see what [...]

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Source: Copyblogger
Copywriting and Content Marketing Strategies

Beyond Motivation: Getting to What Really Drives You

Cindy McAsey — Mon May 10, 2010 3:48 am

Author: Cindy McAsey

Posted: Mon May 10, 2010 3:48 am

What drives you to write?
To earn some green-backs and keep the wolves from the door? To earn praise? Create a community?
Or maybe you’re convinced your story will help someone else? Or that you can help other people find important information?
Are you compelled to write because you’ll settle for nothing less [...]

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Source: Copyblogger
Copywriting and Content Marketing Strategies

How to Sell Without a Sales Pitch

Cindy McAsey — Mon May 10, 2010 3:48 am

Author: Cindy McAsey

Posted: Mon May 10, 2010 3:48 am

When you’re about to launch a new product or service, you need some buzz.
Sure, you can use your blog to mention your plans a few times leading up to the launch. You’ll probably ask some fellow bloggers to write reviews. You’ll use your best copywriting techniques to craft pitches for your blog and email [...]

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Source: Copyblogger
Copywriting and Content Marketing Strategies

Why You Shouldn’t Write for Other Writers

Cindy McAsey — Mon May 10, 2010 3:48 am

Author: Cindy McAsey

Posted: Mon May 10, 2010 3:48 am

There’s a scene in “Mad Men”, the TV drama about a 1960s advertising agency.
One of the junior copywriters is showing the Creative Director an ad he’s just written. The ad is clever, flowery, and poetic.
The Creative Director cuts the copywriter down in five short, stern words:
“Don’t write for other writers.”
Bingo. It’s not the copywriter’s [...]

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Source: Copyblogger
Copywriting and Content Marketing Strategies

The Online Store for the New Decade

Cindy McAsey — Mon May 10, 2010 3:48 am

Author: Cindy McAsey

Posted: Mon May 10, 2010 3:48 am

Before you can make sales, you'll need to make connections.<div>

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Source: Entrepreneur.com - Online Business News and Articles - E-Business
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